Privacy policy

Last Updated: March 31st 2026

1. INTRODUCTION

Welcome to Anaté. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Anaté is the data controller and is responsible for your personal data (collectively referred to as "Anaté", "we", "us" or "our" in this policy).

2. THE DATA WE COLLECT ABOUT YOU

We collect, use, store, and transfer different kinds of personal data about you to provide our services. We have grouped these together as follows:

• Identity Data: includes first name, last name, username or similar identifier.

• Contact Data: includes billing address, delivery address, email address, and telephone numbers.

• Financial Data: includes payment card details (processed securely by our payment providers; we do not store full card details).

• Transaction Data: includes details about payments to and from you and other details of products you have purchased from us.

• Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Profile Data: includes your purchases or orders made by you, your interests, preferences, feedback, and survey responses.

• Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.
  
  

3. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., delivering your jewelry).

• Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., fraud prevention, analyzing site usage to improve customer experience).

• Comply with Obligation: Where we need to comply with a legal or regulatory obligation (e.g., keeping tax records).
  
  

4. SHARING YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in Section 3:

• Service Providers: Companies that provide IT and system administration services (e.g., Shopify, our e-commerce platform).

• Payment Processors: Banks and payment providers (e.g., Shopify Payments, PayPal, Stripe) to process your payments securely.

• Logistics Partners: Delivery companies (e.g., DHL, FedEx) to get your order to your doorstep.

• Marketing Partners: Advertising networks and analytics providers (e.g., Google, Meta/Facebook) to help us deliver relevant content and understand our audience.

• Legal Authorities: Regulators and other authorities who require reporting of processing activities in certain circumstances.
  
  

5. INTERNATIONAL TRANSFERS

Anaté is based in Hong Kong. By using our services, you acknowledge that your data may be processed and stored in Hong Kong and other jurisdictions where our service providers operate (such as the United States for Shopify data). Whenever we transfer your personal data out of the EEA (European Economic Area) or UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the specific safeguards approved by the European Commission is implemented.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

7. DATA RETENTION

We will only retain your personal data for as long as is reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Depending on your location (e.g., EU, UK, California), these rights may include the right to:

• Access your personal data.

• Correct your personal data.

• Erase your personal data (the "right to be forgotten").

• Object to processing of your personal data.

• Restrict processing of your personal data.

• Transfer your personal data.

• Withdraw consent at any time.

If you wish to exercise any of the rights set out above, please contact us at support@anate.co

9. COOKIES & TRACKING

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

• Cookie Management: You can change your cookie preferences at any time by using the Cookie Consent Manager displayed on our website.

• Types of Cookies: We use strictly necessary cookies (for site functionality), analytical cookies (to see how you use the site), and marketing cookies (to show you relevant ads).

You can set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. CONTACT DETAILS

If you have any questions about this privacy policy or our privacy practices, please contact us at support@anate.co.